[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/arcolor.cz\/ikea-chce-jit-lepsi-cestou\/#Article","mainEntityOfPage":"https:\/\/arcolor.cz\/ikea-chce-jit-lepsi-cestou\/","headline":"Ikea chce j\u00edt lep\u0161\u00ed cestou!","name":"Ikea chce j\u00edt lep\u0161\u00ed cestou!","description":"Proto\u017ee je velmi modern\u00ed a p\u0159\u00edmo \u017e\u00e1douc\u00ed j\u00edt cestou udr\u017eitelnosti, i Ikea se nechala touto cestou tedy ovlivnit a sna\u017e\u00ed se tuto strategii napl\u0148ovat ze v\u0161ech mo\u017en\u00fdch hledisek. Jednou z dal\u0161\u00edch cest,...","datePublished":"2019-05-02","dateModified":"2019-05-02","author":{"@type":"Person","@id":"https:\/\/arcolor.cz\/author\/#Person","name":"","url":"https:\/\/arcolor.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"arcolor.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/arcolor.cz\/wp-content\/uploads\/img_a345433_w2725_t1559123248.jpg","url":"https:\/\/arcolor.cz\/wp-content\/uploads\/img_a345433_w2725_t1559123248.jpg","height":0,"width":0},"url":"https:\/\/arcolor.cz\/ikea-chce-jit-lepsi-cestou\/","wordCount":522,"articleBody":"Proto\u017ee je velmi modern\u00ed a p\u0159\u00edmo \u017e\u00e1douc\u00ed j\u00edt cestou udr\u017eitelnosti, i Ikea se nechala touto cestou tedy ovlivnit a sna\u017e\u00ed se tuto strategii napl\u0148ovat ze v\u0161ech mo\u017en\u00fdch hledisek. Jednou z dal\u0161\u00edch cest, kterou vybral tento obr prod\u00e1vaj\u00edc\u00ed hlavn\u011b n\u00e1bytek je, \u017ee se zbav\u00ed sv\u00fdch proslaven\u00fdch masov\u00fdch kuli\u010dek. Nicm\u00e9n\u011b podle v\u0161eho se t\u00e9to dobroty nechce vzd\u00e1t nadobro a hled\u00e1 alternativy. Nyn\u00ed se sna\u017e\u00ed nab\u00eddnout pr\u00e1v\u011b alternativy tohoto j\u00eddla, kter\u00e9 nezat\u011b\u017euj\u00ed tolik n\u00e1\u0161 sv\u011bt.I kdy\u017e je jasn\u00e9, \u017ee tohoto ikonick\u00e9ho produktu se Ikea zcela vzd\u00e1t nechce a v podstat\u011b ani nem\u016f\u017ee, sna\u017e\u00ed se tedy naj\u00edt jin\u00e9 alternativy, kter\u00e9 aktu\u00e1ln\u011b za\u0159azuje do sv\u00e9 nab\u00eddky. Tyto informace uv\u00e1d\u00ed pr\u00e1v\u011b Caroline Reidov\u00e1, kter\u00e1 m\u00e1 v tomto gigantu na starosti v\u00fdvoj udr\u017eitelnosti.Firma usiluje aktu\u00e1ln\u011b o to, aby tyto kuli\u010dky z hov\u011bz\u00edho a vep\u0159ov\u00e9ho masa byly vyr\u00e1b\u011bny tak\u00e9 jako zeleninov\u00e9 \u010di lososov\u00e9 varianty. Firma se k tomuto trendu p\u0159ibl\u00ed\u017eila ji\u017e v lo\u0148sk\u00e9m roce, kdy za\u010dala nam\u00edsto klasick\u00e9ho masov\u00e9ho p\u00e1rku v rohl\u00edku nab\u00edzet jeho vegetari\u00e1nskou variantu.Mana\u017eer pro udr\u017eitelnost pro st\u0159edn\u00ed Evropu, Roman Bojka, uvedl v rozhovoru pro i Dnes, \u017ee se prodeje nemasov\u00fdch p\u00e1rk\u016f v rohl\u00edku vy\u0161plhaly o dvacet tis\u00edc kus\u016f m\u011bs\u00ed\u010dn\u011b, co\u017e tedy znamen\u00e1, \u017ee toto \u010d\u00edslo potvrdilo, \u017ee se prod\u00e1 p\u0159ibli\u017en\u011b patn\u00e1ct procent z toho, co se prod\u00e1 v masov\u00e9 verzi. Podobn\u011b je to u kuli\u010dek ze zeleniny, kter\u00e9 se vy\u0161plhaly ji\u017e na \u00farove\u0148 \u0161estn\u00e1cti procent z celkov\u00e9ho prodeje t\u011bchto kuli\u010dek, a\u0165 u\u017e masov\u00e9 \u010di t\u00e9to verze.Chce Ikea ud\u011blat z lid\u00ed vegetari\u00e1ny?Na tuto ot\u00e1zku je jednoduch\u00e1 odpov\u011b\u010f. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b. Sp\u00ed\u0161e se spole\u010dnost chce za\u0159adit mezi firmy, kter\u00e9 inspiruj\u00ed vlastn\u00ed klientelu k tomu, aby jedla zdrav\u011bji a m\u011bla mo\u017enost si vybrat. Samoz\u0159ejm\u011b hlavn\u00ed my\u0161lenkou je, \u017ee m\u00e9n\u011b masov\u00e9ho j\u00eddla bude m\u00edt celkov\u011b dobr\u00fd vliv na na\u0161i planetu. Na\u0161\u00ed planet\u011b by podle velk\u00e9 \u0159\u00e1dky studi\u00ed prosp\u011blo, kdyby se celkov\u011b sn\u00ed\u017eila produkce masa.\u010ce\u0161i zat\u011b\u017euj\u00ed \u017eivotn\u00ed prost\u0159ed\u00edNa jedn\u00e9 z Vysok\u00fdch \u0161kol chemicko-technologick\u00fdch vznikla v ned\u00e1vn\u00e9 dob\u011b studie, kter\u00e1 \u0159\u00edk\u00e1, \u017ee \u010ce\u0161i nejv\u00edce zat\u011b\u017euj\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed pr\u00e1v\u011b obrovskou spot\u0159ebou vep\u0159ov\u00e9ho masa. U n\u00e1s je toto maso obl\u00edben\u011bj\u0161\u00ed ne\u017e jinde. V\u011bt\u0161ina zem\u00ed m\u00e1 vy\u0161\u0161\u00ed spot\u0159ebu pr\u00e1v\u011b masa hov\u011bz\u00edho. Auto\u0159i t\u00e9to studie uvedli, \u017ee minim\u00e1ln\u011b v na\u0161\u00ed zemi by velmi pomohlo, kdyby \u010ce\u0161i jedli maso t\u0159eba jen dvakr\u00e1t v t\u00fddnu. Aktu\u00e1ln\u011b b\u011b\u017e\u00ed i reklamn\u00ed kampa\u0148 firmy Ikea, kter\u00e1 na tuto problematiku pr\u00e1v\u011b upozor\u0148uje. A nejen tedy na spot\u0159ebu masa, ale tak\u00e9 na spot\u0159ebu vody a podobn\u011b.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ikea chce j\u00edt lep\u0161\u00ed cestou!","item":"https:\/\/arcolor.cz\/ikea-chce-jit-lepsi-cestou\/#breadcrumbitem"}]}]